The latest buzzword to hit the business world is Corporate Social Responsibility. CSR basically means corporations doing more than they have to to help their employees and their customers lead better lives.

At first glance it seems that CSR is a movement in the right direction for multinationals. In reality CSR is a method for corporations to appear to be doing good while continue to pursue their own best interests. Some corporations will do what is best for the world at the expense of their own profits. Others spend millions to improve their image while not making any real sacrifices to improve the sustainability of their product.

The sad reality is that corporations are slaves to their shareholders. Shareholders do not want to lose their money because a corporation wants to "play nice."

To create real change we can't rely on corporations. We need to create legal restrictions on bad corporate behavior.