Genesis Energy in New Zealand has come up with a new way to convince people to limit their consumption of electricity.

They have created a game called Electrocity this game revolves around building a city, and controlling that city's consumption of resources, including energy.

This method has been used by commercial organizations for some time earning the moniker advergame. These games are normally designed to at best waste some time, and at worst, draw you into a companies site. Using a game like this to educate people about the real cost of their choices sounds great to me.

Its about time that people learn that increasing consumption will not solve the worlds problems.