Patagonia isn't the only outdoors company that is thinking about the future of the places people use their equipment.

Canada's Mountain Equipment Coop and REI recently released sustainability reports outlining exactly what they are doing to help save the environment.

Anyone who has seen The Story of Stuff knows how important it is to think about the entire life cycle of the products we use, luckily a few companies are as well.

I have often been guilty of criticizing companies without mercy, but it's important to remember to applaud companies that are helping the environment as well.